Pāramī — an ancient Pāli word for the ten virtues we hope to preserve and remember — giving (sharing with others) · virtue (living rightly, harming none) · letting go (releasing what we don't need) · wisdom (seeing clearly) · persistence (not giving up) · patience (enduring with grace) · truthfulness (living and speaking truth) · resolve (holding to one's purpose) · loving-kindness (wishing all beings well) · equanimity (steady through ups and downs). And 'Labs' — because we're still learning, still experimenting, still making — like children holding crayons for the first time.
Ten small lights — and thousands of stories to carry them. We make animated stories for children aged 4 to 8 — drawn from 2,500-year-old wisdom tales, and new stories written in their spirit.
Each one quietly plants something the world is forgetting: that kindness is stronger than cleverness, that understanding heals more than winning, that the smallest creature can carry the biggest heart.
No lectures. No labels. Just stories, told gently.
Rooted in ten ancient virtues, retold for modern hearts.
Each story is inspired by an ancient Jātaka tale — we keep the spirit of the lesson and the Pāramī values, but retell it gently in language and imagery suitable for young hearts today.
At the heart of our stories are the Jātaka Tales — 547 ancient tales of the Buddha's past lives as a monkey, a deer, a rabbit, a king,... Together with the wider Pāli Canon (the oldest Buddhist scriptures), over 1,100 stories still live on — preserved for twenty-five centuries, and a deep well of wisdom we turn to again and again.
We take these stories and tell them gently, adapted for modern children. Where an old tale has shadows we wouldn't show a child, we reshape it — keeping the wisdom, softening the fear.
We also write new stories in the same spirit, for moments the ancient ones didn't cover.
Our characters take inspiration from Chú Tễu — the round-bellied jester who has opened every Vietnamese water puppet show for a thousand years. At each performance, he steps out first, waves his flag, and calls out with a laugh: "Everyone, shall I say my name?" — drawing the audience into the story with warmth. Our characters carry the same spirit — a gentle smile, a quiet gaze, clothing touched by folk textile, and the heart of a friend who has been telling stories for centuries.
Children who love stories at bedtime.
Parents looking for something kinder than the usual.
Teachers quiet enough to hear what children really ask.
Anyone who misses the feeling of being told a story slowly, by someone who meant it.